November 02, 2002

Catechism against telemarketers

EGBG, in the Netherlands, provides this anti-telemarketing counterscript:

Telemarketers make use of a telescript — a guideline for a telephone conversation. This script creates an imbalance in the conversation between the marketer and the consumer. It is this imbalance, most of all, that makes telemarketing successful. The EGBG Counterscript attempts to redress that balance.

Posted by xian at November 2, 2002 09:13 PM | TrackBack
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